Westchester, NY, April 13, 2011 – Kelley Briggs, Creative Director of DesignWorks NY, LLC presented “Brand Bootcamp: Refresh or Rebrand?” to the Professional Women of Putnam (PWP). The presentation took place at Arturo’s in Mahopac, New York on April 12, 2011, and was sponsored by Arturo’s and the PWP, a networking group for the women of Putnam County. The PWP  provides a broad array of opportunities for networking, information sharing, and professional development to its members.

Briggs covered branding basics, revealed red flags to determine if a brand needs refreshment or a complete makeover, and offered five easy steps to building a brand 5-Star. “Take a stand,” Briggs challenged. “Decide WHO you are/what your brand stands for, then live it, breathe it and OWN it.”

DesignWorks NY (www.designworksny.com) is an award-winning, woman-owned graphic design and marketing communications firm, with expertise in marketing, brand development and graphic design. The firm offers a full range of creative services including marketing strategy, brand development, design, copywriting and production coordination for both print and digital media. They are best known for creating memorable, impactful brands and branded materials that continually and effectively reinforce their clients’ message, brand and perceived value.

For information on DesignWorks NY, LLC, contact Kelley Briggs at 914-260-6981, or visit www.designworksny.com.