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Kelley Briggs presents “Fearless Marketing” at KeyBank Key4Women Lunchbox SeriesWestchester, NY, June 14, 2011 — Kelley Briggs, Creative Director of DesignWorks NY, LLC presented “Fearless Marketing: How to Keep Fear From Impacting your Marketing Success” to Westchester and Fairfield County professional women, as part of KeyBank’s Key4Women Lunch Box Series. The presentation took place at Graziella’s Restaurant in White Plains, New York. Part of the proceeds from the event were donated to the Westchester Chapter of Girls, Inc., a non-profit organization which provides programs and advocacy that empower girls to reach their full potential and inspires them to be strong, smart and bold. KeyBank provides financial solutions, networking opportunities and ongoing education to women-owned businesses through the Key4Women program.
Briggs covered marketing definitions and mis-definitions, strategies to market a business in today’s “new normal,” defined the four biggest fears of marketing, and revealed a five-step process to overcome those fears and start marketing today. “Change your thinking process and behavior from reactive to proactive,” Briggs challenged. “Your focus will change from fear to what you want.”
DesignWorks NY (www.designworksny.com) is an award-winning, woman-owned graphic design and marketing communications firm, with expertise in marketing, brand development and graphic design. The firm offers a full range of creative services including marketing strategy, brand development, design, copywriting and production coordination for both print and digital media. They are best known for creating memorable, impactful brands and branded materials that continually and effectively reinforce their clients’ message, brand and perceived value.
For information on DesignWorks NY, LLC, contact Kelley Briggs at 914-260-6981, or visit www.designworksny.com.
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