I had a conversation last week with a former networking partner who recently joined Zero Odor to raise product awareness and boost sales.  He inquired what I knew about QR codes, and asked how he could use them at Zero Odor. Here are a few of the ideas I was firing at him, some of which might help you in your business:

1. Drive General Traffic 
Place a QR Code on your printed pieces that links to your website and save your customers from having to remember a long URL.



2. Direct Specific Traffic 
QR Codes can direct customers to specific parts of your web site, even “unpublished“ ones, which can be easily tracked for ROI. 



3. Gain Followers 
Get customers to “Like“ your Facebook page while their experience is still fresh in their mind by putting a QR Code in the window of your storefront,  or at the register. 



4. Instantly Gratify 
Want to give event goers the ability to instantly purchase music, CDs or videos? Put a QR code on the ticket or program that will lead them to buy. 



5. Capture Contacts 
Put a QR code on your company’s business cards so your employees can quickly capture contact information and your customers can find you easier. 



6. Get Feedback 
Want instant feedback on a new product? Put QR codes on packaging and get instant responses. 



7. Story Telling 
Ads and packaging have limited real estate: if you need to finish telling a story, do it with a QR Code. 



8. Quick Ordering 
QR Codes on products like wine or ink packaging allow the end user to quickly re-order when their stock is depleted. 



9. Explain Details 
Don’t have room for all the fine print about an event or offer you’re promoting? A QR code can give you the extra room to explain all the details.

10. Reward Loyalty 
Make your QR Codes pay off for customers by offering them a discount or freebie: your QR Code could lead them to a special VIP landing page on your web site. 



11. Scavenger Hunts! 
QR Codes with clues can be hidden on different parts of your web site and even printed on different materials. This creative promotion can lead users though specific parts of your website.

SHARE THIS!