As part of the Journal News Give & Grow Program, DesignWorks NY created this pro bono ad for the American Heart Association’s GO RED program. The purpose of the ad was to raise awareness of the GO RED initiative to prevent heart disease in women. The ad ran in Westchester County Journal News in the Fall of 2010, and was subsequently awarded a prestigious 2011 Summit Creative Award.

WINNER: Silver Summit Creative Award 2011

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